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[column grid=”2″ span=”1″]In 1933 Howard H. Curtice came on board, recognizing that Buick had become old-fashioned. Curtice first revised Buick making it lighter in weight and in price by introducing the Series 40, a smaller less expensive car that could be counted upon for volume sales while Curtice was gearing up the 1936 models. Our museum car is a Series 40 model.
Some of Buick’s 1938 changes were, adoption of the coil spring, availability of a semiautomatic transmission which Oldsmobile had introduced in June of 1937, a modest change in the front line of the grille to almost vertical which allowed a longer hood, the gracefulness of the headlights was mirrored in the shape of the front fender parking lights, and the front bumper guard was made taller than previously.