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[column grid=”2″ span=”1″] Though Chevrolet mostly followed Ford’s marketing initiatives in the 1960s it continued to lead in sale products in every year except 1966. Like its arch rival Ford, Chevrolet expanded it compacts (Corvairs and Chevy IIs), intermediates (Chevelles), muscle cars (the Impala SS and Malibu SS), and the Camaro pony car. Each car was conceived to fill a specific niche and all succeeded except the singular rear-engine Corvair. However, with all the various models as described above Chevrolet was more often competing against itself in sales rather than competing with Ford’s sales.
Throughout the 1960s Chevrolet’s styling became bulkier and had a more sculptured look.